💡 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗮𝗹𝗼𝗻𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗲𝗻𝗼𝘂𝗴𝗵…
𝘝𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘉𝘳𝘢𝘯𝘥 𝘮𝘢𝘵𝘵𝘦𝘳 𝘫𝘶𝘴𝘵 𝘢𝘴 𝘮𝘶𝘤𝘩.
According to LinkedIn’s 2024 Global Talent Trends report, professionals with a strong online presence are 40% more likely to be approached by recruiters. Being seen is not luck but the result of active branding. And this also applies to your career trajectory within your workplace.
Your personal brand is more than a great professional photo, stylish dressing, job responsibility or achievements.
It is the perception people have of you, which is shaped by your skills, your values, and how you show up, both online and offline.
𝙄𝙣 𝙚𝙨𝙨𝙚𝙣𝙘𝙚, 𝙞𝙩 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙘𝙖𝙧𝙚𝙚𝙧 𝙘𝙪𝙧𝙧𝙚𝙣𝙘𝙮 and the way for opportunities to find their way to you.
💡 𝘞𝘩𝘢𝘵 𝘐𝘴 𝘢 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘉𝘳𝘢𝘯𝘥?
Your personal brand is the consistent story your actions, words, online and offline footprint tell about who you are and what you stand for.
It is how you differentiate yourself and how others remember you.
For women of colour, a strong personal brand can do even more. It helps counter stereotypes, builds credibility, and positions you as an expert in your field.
Sharing your perspective should not be seen as shameless self-promotion but as professional presence and branding.
A strong personal brand helps you:
✅ Attract new roles and collaborations
✅ Earn trust faster with clients and peers
✅ Showcase credibility beyond your CV
Many hesitate to share perspectives publicly. Some worry about judgment, others about backlash or “standing out too much.”
Silence can be misread as lack of confidence or expertise. Your perspective brings depth to your industry and it deserves to be heard.
💡 Swipe through the document to see four things you can do to improve your personal brand.
💭 Your brand already exists and the question is whether you are shaping it intentionally.
When you use your voice, you are not just building a professional presence. You are also paving the way for others to do the same.
❓What other suggestions do you have for building your personal brand?
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This is the 6th in a 10-part series on thriving in the workplace. Watch this space every Tuesday for inspirational content written by Phaedria for ProWoc.
