Musna Jensen - for ProCelebrates

ProWoc Celebrates | 23rd Edition, Dec. 2024

Musna Jensen

Financial Planning, Analysis & Control [ FP&A ] | Distinguished Toastmaster [ DTM ]

In this special December edition, ProWoc celebrates Musna Jensen.

Musna Jensen, is a seasoned Financial Planning and Analysis (FP&A) professional with over a decade of global experience in Financial Optimization, Business Controlling and Business Solutions Architecture. Her career has been shaped by a love for People, Poems, and Math. Musna currently works as a Senior FP&A Analyst at HBK – Hottinger Brüel & Kjær in Copenhagen. Outside of work, Musna is involved in community initiatives through Toastmasters International and ProWoc. Two factors central to her success: discipline and community. Discipline has been her way of showing up for herself, even on the hardest days.

Who is Musna?

I am Musna Jensen, a seasoned Financial Planning and Analysis (FP&A) professional with over a decade of global experience in Financial Optimization, Business Controlling and Business Solutions Architecture. My career has been shaped by a love for People, Poems, and Math. Currently, I work as a Senior FP&A Analyst at HBK – Hottinger Brüel & Kjær in Copenhagen, Denmark. I hold a Master’s degree in Corporate Finance from Lund University, Sweden, and a dual BSc degree in Finance and Management from United States International University – Africa. I have also achieved a Distinguished Toastmaster (DTM) recognition, which is the greatest honor that can be earned by a member of Toastmasters International.

Outside of work, I am involved in community initiatives through Toastmasters International and ProWoc. I currently serve as the Club Retention Chair for Toastmasters District 95. In this role, I support members of the board from over 130 clubs across Europe in membership retention efforts. In my role as Treasurer at ProWoc, I bring financial expertise and a commitment to fiscal responsibility to advance the organization’s strategic goals. My passions include building communities, mentoring, sustainability, and pursuing continuous personal and professional growth. My interests include music, the outdoors, philosophy and books. I fulfill these through singing soprano in a choir, joining nature associations and participating in book clubs.

ProWoc-Conference 2023
I grew up in a border town between Kenya and Uganda, which gave me a unique perspective on multiculturalism and the dynamics of cross-border economics. Each day, I journeyed to school on the Kenyan side and returned home on the Ugandan side. As a young girl I marveled at the intricacies of the customs checkpoint. It had an air of urgency. Trucks idling in long queues waiting for clearance, impounded cargo facing scrutiny, immigration hopefuls arguing for their case, drivers haggling over foreign exchange rates, agents and authorities fussing over clearing and forwarding paperwork… It was chaotic and alive.

More than just a gate dividing two nations; the border was a messy classroom for me. It gave me an early lesson on the weight of trade and government policies, power of connection and impact of immigration; long before I met these in curricula. If you paid close attention, you noticed the unspoken shifting priorities of nations revealed in the seasonal flow of goods across the border. I knew then I would enter the world of commerce and economics. My parents were serial entrepreneurs who operated a host of businesses to cater to this changing clientele. From them, I inherited the ability to adapt to new environments – a skill I’ve relied on while moving across countries and continents.

Coming to Denmark and First Impressions

Denmark Journey

I moved to Denmark from Sweden during the Covid-19 pandemic and was struck by the country’s high-trust culture. There’s also a high degree of respect for social order, clear rules, and community-minded behavior. I find that the Danes appreciate simple things. An example is when I met a politician on a bicycle. She blended in with everyone else. No special traffic stops or fanfare; the ostentatious security detail or bells and whistles typically accompanying high-profile figures were absent with her. She was simply herself. Having moved from Sweden, I noticed that the Danish workplaces don’t have a Fika culture.

Achievements

Earning my Master’s degree in Finance stands out as my greatest achievement. For me, it was more than an academic milestone; it was a personal success against cultural expectations. My mother’s quiet activism around education effectively gave my sisters and I a vision to carve out a life full of possibility and purpose. One of my career highlights was working in sustainability, partnering with the local community in Kenya to protect biodiversity, support cultural heritage, and balance ecological conservation with economic benefits.

Choices, Challenges and key contributors to her success

Challenges

Growing up in a community where girls’ pursuing higher education was the exception and not the norm meant role models for alternative paths were virtually nonexistent. Being a first-generation professional came with a liability of newness. Figuring things out on my own involved taking a longer, more exhausting journey of learning through trial and error. It felt personal that one couldn’t simply rely on academic merit to excel in life. As I moved into adulthood, I faced an additional challenge of navigating spaces where I felt “othered.”

In the absence of mentors, I turned to books and media. I drew inspiration from the stories of trailblazers -those who defied the odds as the “firsts” to enter spaces where they didn’t traditionally belong. Over time, I transitioned from these virtual mentors to seeking out allies and mentors in real life. It is humbling to be surrounded by people who truly see you for who you are and actively champion for you. Reminds you that no one succeeds alone.
What important choices have you made in your journey so far?

The most defining choice I’ve made is to live life with clarity of intention. After my high school graduation, it was evident that I had to find alternative ways to fund my higher education. At the time, I didn’t have all the answers, but I refused to let uncertainty, or a lack of a university degree dictate my path to the corporate space. Driven by sheer tenacity, I knocked on doors that opened my entry into Nairobi’s professional world, thrived in customer-centric industries, and ultimately funded my BSc. Education. Another key decision I made early on was adopting an approach of radical collaboration and having the courage to ask for help. This taught me that in opening doors for you, people are in effect lending you, their credibility. Be who you say you are.

Key Contributor to her Success

Two factors have been central to my success: discipline and community. Discipline has been my way of showing up for myself, even on the hardest days. But honestly, the biggest factor has been the people. From friends, mentors, allies, peers, and even strangers – who’ve guided me, encouraged me, and cheered for me. The adage is true, ‘We rise by lifting others.’ I have been included in many rooms and so many have spoken for me, it keeps me humble and wanting to show up as the better version of myself every day.

TMI

Aspirations, motivation and advice

Inspiration

I’m motivated by the thought of 8-year-old Musna, full of curiosity and unburdened by the expectations of the world. Honoring her dreams fuels me. I also draw strength from the resilience of those who came before me, especially my mother, whose quiet determination shaped my outlook on life.

Best piece of advice

One of the best pieces of advice I’ve received is: “If you need a witness, be your own.” This taught me the importance of internal validation and standing in my integrity, regardless of external recognition. That all else is fleeting, and you do not need an audience to fulfill the promises you make to yourself.

Knowing what you know now, what advice would you give to yourself at the beginning of your career?

I would tell my younger self to take up space and do hard things. I would also tell my younger self to be wary of manufacturing excuses for why you can’t pursue your dreams. You are more capable than you think. Seek mentors, but don’t let their absence stop you: Books, curiosity, and intentional relationships can fill the gap. And above all, be yourself, your village will find you.

Alps

Rapid Fire Question for Musna.

1. Who is one of your role models and why?

My mother. She went against the grain and was a quiet advocate for women empowerment. She also succeeded in entrepreneurship, backed by a solid-old business plan of hard work and ethics.

2. If you could live and work in any country, which one would it be?

Denmark.

3. What is one book you think everyone should read?

The Road Less Travelled – M. Scott Peck.

4. What would be the title of your autobiography?

It gets better.

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